Think about your favorite experiences. What made them special? What made them memorable? Most memorable experiences are ones in which you felt cared for, thought of, and the feeling that someone went above and beyond for you. You can tie all of this back to hospitality. Hospitality matters whether you are at a
company event, or an artist on tour night after night.
There is a saying for those on the road with artist touring management; great hospitality and food cover a multitude of sins. We remember shows often based on that hospitable experience. For example, there is an arena in Tulsa, OK known as The BOK Center. It was by far the best hospitality that we experienced last year on the Amy Grant and Michael W. Smith Christmas tour. They went the extra mile in providing a comfortable atmosphere at the highest level. The tour is returning this year and can’t wait for that same experience.
Put in the Work
Take that same approach into a live event setting. It can be easy to identify line items tied to hospitality and look for budget cuts here to help the overall short-term bottom line. Your audience won’t know the difference, right? WRONG. Being greeted on arrival after a long day of travel, easy check in and welcome gifts, great food and beverage, thoughtful room drops, and parting gifts all contribute to how your audience feels about the event and your brand.
Remember, they gave up time at home with their family to be with you and your company. If you pay attention to these details, it speaks volumes to your customers about how they will be treated in the moments they need you most in the day to day grind.
Keep It Simple
Hospitality doesn’t have to be expensive, but rather just well thought out. Saying hello by name and thank you do not cost us anything. Get to know your audience or your artists. Being on the road, whether night to night on tour or at a week-long sales conference is not easy. Hospitality is a lost art and one that makes all the difference in the world.
Talk with our team about what can do for your customers or artist to create memorable experiences by doing the simple things that mean a lot to all of us.