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What Is Reality?

What Is Reality?

As we near the end of October and come upon Halloween, I am reminded that Halloween is a great example of creating our own reality.  We all dress up in weird costumes of superheroes, villains, unicorns, and princesses if you are my five-year-old.  Even before this wave of technology we sought ways to create an alternate reality or experience if only for a moment.  You could say this was the old school method of virtual and augmented reality.

Today, we often ask, “what is reality”? Reality today is skewed by so many things.  From fake news to sensationalized television to number of likes on social media, it is hard to identify what is real and what is not.  Our love of technology has brought us to this place. We have become more attached to our devices than a human connection.  We believe what the device tells us simply because it is easier than engaging with the humans right in front of us.  It isn’t enough to hide behind a mask for one night but rather now we hide behind our screens.  This is the dark side of our love for technology.

Pushing The Envelope

The same intellect that has us addicted to our devices also pushes the envelope in healthcare, transportation, education, and more.  It allows us to experience things that were unreachable for most people a short decade ago.   Whether it is tracking your overall health through your watch, virtual healthcare, expediting your training on a new job so you can advance faster, or seeing what it really looks like at the highest point of the earth, technology through its failings has brought us some pretty amazing stuff. There are always two sides to the story.

New Technology For Our Clients

As an agency, we are constantly studying ways to bring value to our clients and have been exploring advancement in new technology the past 12 months.   We have watched as our clients and industry leaders continue to invest in new ways to train employees, non-profits look for new ways to bring a world away experience to their audience, and the service industry enhances its response and operations on-site.  Through the use of Virtual Reality and Augmented Reality, we are excited about bringing multiple solutions to our clients.  We will be bringing these technologies to large scale events as well as training and experiential uses.  We choose to improve life and enhance experiences with these advances and will always be on the hunt for the best solutions for our clients.

Streamline is excited to be working with these new technologies to enhance experiences across the spectrum. Give us a call to see how we can do this for you and what we can do for you.


Justin Zebell

Justin serves as the President and CEO for Streamline Event Agency. With over 20 years of experience in entertainment and events, his passion is creating and executing events for our clients while developing new client relationships. Justin and his wife Wendi have been married since 2001. They reside in Franklin, TN, with their 3 children and 2 dogs. On his downtime, he can be found creating culinary delights for his family or cheering on his favorite teams.

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