Logan’s Roadhouse

Case Study

About the Client:

Since its founding in 1991, Logan’s Roadhouse has become a staple of quality and hospitality in over 230 locations nationwide. Wood-fired grilled steaks, delicious from-scratch dishes, and sizzling Southern-inspired flavors make their guests feel right at home. From skilled grill masters to friendly faces to welcome you in the door, Logan’s Roadhouse creates a culture of excellence across the board both in the kitchen and on the floor, with equal emphasis on quality of product and customer service.
 

Objective:

An increasing appetite for comfort food is fueling rapid growth for Logan’s Roadhouse. As part of their effort to keep up with the growing demand, the company is rolling out custom technology that will increase efficiency in their restaurants. Streamline Event Agency was tasked with creating one-day events in three key regions where Logan’s leadership could roll out the new app to managers and train them to operate the technology. The event included company updates, a Q&A session, interactive games, and a happy hour reception to conclude the day.
 

Services:

  • Project Management
  • Production Management
  • Venue Sourcing and Procurement
  • Food & Beverage Sourcing and Procurement
  • Vendor Coordination
  • Custom Scenic Design and Branding
  • AVL Support
  • Furniture Rental and Decor

Results:

Streamline Event Agency crafted unique experiences in each of the three cities that were authentic to both the Logan’s brand and to the local culture of the host city. Our team found locations that offered separate spaces that could accommodate both the business and social portions of the event. From custom welcome signage and table decor to carefully selected menus and favors, the atmosphere was polished and professional but also comfortable and inviting for attendees. Streamline coordinated all the vendors smoothly and ensured that all the details were handled so that the Logan’s Roadhouse leadership was able to focus solely on their employees and the objectives of their meeting. Feedback from the client and attendees was excellent, and we look forward to partnering with them on future meetings and events.

Check out the photos below.

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Streamline Event Agency