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BusinessCompany EventsCorporate EventsPlanning & Strategy

Brand Evolution


e·volve verb: – the gradual development of something

We are both personally and professionally in a constant state of evolving.  That evolution can be seen in each of us through maturity, wisdom in thought, and experience.  The same can be said in business.  The mere definition of evolve is gradual development over time.  

Gaining Momentum

In early 2019, we began three phases of an evolution within Streamline.  This evolution had been building and gaining momentum over the last 24 months.  Each step along the way, while noteworthy milestones, have been incremental steps to bring us where we are today.   In January, Streamline introduced a sister company in Streamline Touring.

As our agency has developed, we have always had our feet in both the touring and the corporate world.  Personally, I began in touring 22 years ago and the music and entertainment space has always been a passion.  We continue that passion today but as both the market and Streamline have evolved it became clear that we needed to shake things up a
bit to continue moving forward.

The touring brand needed it’s own space to operate as it continued to grow. Equally so was the event agency.  Our brand, our services, and our clients needed a better story to tell that more closely aligned with where we have been the last few years and where we are going for the next ten years. 

Brand Presence

On May 1st we launched an updated website.  A website is nothing more than that, but the narrative and the story of who we are as a company has evolved and our brand presence now reflects it more accurately.   2019 is shaping up to be a landmark year for us as we will complete the third phase of our evolution later this year.  We are excited about what these changes mean for our clients and what we can do together to be successful. 

What is your Evolution?

Evolution is gradual development.  It isn’t an overnight switch.  It is calculated and seasoned through time.   I would venture to say that the person you are now is better than the person you were a year ago or five years ago.  We are a better company and partner to our clients than we were a year or five years ago.  

If I could leave you with one challenge it would be this – are you evolving?  Does your brand presence tell your story?  Does it tell the past or does it look forward to the future?  Both personal and professional evolution are necessary for continued growth.  Look at all sides and let us know how we can help tell your story. 

Justin Zebell

Justin serves as the President and CEO for Streamline Event Agency. With over 20 years of experience in entertainment and events, his passion is creating and executing events for our clients while developing new client relationships. Justin and his wife Wendi have been married since 2001. They reside in Franklin, TN, with their 3 children and 2 dogs. On his downtime, he can be found creating culinary delights for his family or cheering on his favorite teams.

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