Do you know?

Do you really know?

In everything we do we have an audience. That audience could be an audience of one or an audience of 10,000.

The size doesn’t matter.  How you connect does matter.  Whether you are performing on the stage at the Ryman, at the podium in front of a class, or sitting across the table for a one on one conversation, knowledge of your audience is crucial to your success.

Challenge your audience

We hear a lot of talk about engagement and audience experience.  Crafting this involves asking the right questions that elicit honest responses. If you really want to know what people think of your brand, ask.  It can also be as simple as listening to everyday conversation and identifying a common problem for all of us. For example, a friend of mine recently attended the Jack White show here in Nashville.  Upon entrance into the arena he was required to place his phone in a bag that locks, and he kept it in his pocket.  My friend was a bit nervous about not having his phone, but once the show began, the distraction was removed and all that was left was the experience.   Jack White had the guts to challenge the audience and responded to the complaint we all secretly have of living a distracted life.

You Shouldn’t Fear the Answers, You should fear the silence

Knowing your audience gives you power over your brand and your art. You may be pouring millions of dollars into the wrong audience and if this is the case your business or product will be short lived.  Often times the changes are not significant but rather finite as you ask the right questions.  You shouldn’t fear the answers, you should fear the silence.

Effort goes further than the status quo

As an agency, we help build your momentum and your audience both with creative thought and live events.  We have to continue to break the mold with new and fresh ideas.  Not every idea works but your audience knows that you are trying and effort goes further than the status quo.

We don’t build a live event and then identify the audience, we identify the audience and craft the message and the live event for them.  Give us a call to learn how we can do this for you and help us get to know our audience even more.